SKU: 99926296484

Scientific Advertising

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Description

Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins

Condition: BRAND NEW
ISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom


Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.


 


You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads

  • Incentivize people to buy without using sensationalism or empty rhetoric

  • Strategically incorporate visual design elements into ads

  • Harness the power of coupon advertising, product sampling, and direct-mail marketing

  • Run test campaigns to make smarter decisions about your advertising dollars

Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.


 


Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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SKU: 99926296484

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DANG
Draper, US
★★★★★ 3
Size up
Size: Small, Color: Black
Overall a good hoodie. Thin-ish to medium weight, but don’t expect heavy weight. It’s soft but of course since it’s on more on the thin side it loses its softness quick but for the price it’s good. It’s good to cricut heat transfer on.
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Reviewed in the United States on January 19, 2026
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Katie
Birmingham, US
★★★★★ 5
Nice and heavy
Size: Small, Color: Dark Green
Nice quality, heavyweight. My child wears this all the time, it’s really nice.
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Reviewed in the United States on May 24, 2026
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Ajai
Los Angeles, US
★★★★★ 1
Size is wayyyyy off
Size: X-Large, Color: Black
Super small ain’t no way this is an X-Large
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Reviewed in the United States on May 7, 2026
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MaddDembinski
Bozeman, US
★★★★★ 5
Runs small
Size: 3T, Color: Black
Runs just a little small. Maybe upsize, but great otherwise!
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Reviewed in the United States on February 28, 2026
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Lorraine
Omaha, US
★★★★★ 5
I was delighted with the quality and color
Size: X-Small, Color: Lilac
This is a super cute, and frankly, fairly high fashion little hoodie. The price was great for what it is. Really nice soft (terry?) inside. Double fabric hood. Really soft. It has an oversized cut which makes it easy to get on and off, but is just the right length to make the sizing look great and intentional - it doesn't look too big. I love the color. It's high quality, and I didn't notice any shrinkage. Even the hood is cut in a chic way. Not your average kids' hoodie.
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Reviewed in the United States on October 26, 2025

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