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Description
Contagious: Why Things Catch onThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
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4.5 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 5
incredible
Color: #03 Champagne
Simply wonderful! The fragrance is delicate and sophisticated, leaving the skin gently scented all day long. The glitter has an elegant shine and is not exaggerated, perfect for parties or special events. The application is super practical, spreads easily and the fixation is great. I recommend it to those who want a touch of glamour and brightness with an incredible smell!
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Reviewed in the United States on February 26, 2026
★★★★★ 5
90’s me be jealous 🥹
Color: #04 Bronze
26 years later, here I am- the sparkling unicorn of an adult the late 90’s child version of myself DREAMED of while coating ✨EVERYTHING✨ in glitter and shimmer. Only now, I have an Amazon card and the impulse control of a toddler, so I sparkle now 🤩.
Am I 40 years old? Absolutely.
Did my kindergarteners at school ask why I sparkle now? Absolutely.
Did my mid-life crisis self lie to them, and say because I’m a magical unicorn? Absolutely.
Did they believe me? ABSOLUTELY.
10/10 recommend, but only if you too want to live your best magical unicorn life!
Technical notes- the smell is light and lovely. It dries without a “feel” so I forget I even have it on. The shimmer is noticeable, but not like I rolled in glitter. I’m enjoying the bronze glimmer color, but I’m sure will be back soon for more. I could easily spray more if I wanted to be more blatant with my attention seeking. I will absolutely be using this stuff from now until I’m in my grave with no shame!
Fantastic all around 🤌
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Reviewed in the United States on March 31, 2025
★★★★★ 1
super cute until it stops working
Color: #03 Champagne
worked really great for about 10 sprays before it clogged permanently! tried to clean out the spray mechanism but it still didn’t work.
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Love the glitter!
Color: #04 Bronze
This glitter body spray is everything! It’s water based so you have to shake and mix the product first before you spray. It dries quickly after that. I mixed a little with lotion too to spread it out & it still applied well which I love. I did go through half the bottle but I used it on me & my friend. Definitely worth the purchase.
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Reviewed in the United States on January 17, 2026
★★★★★ 4
Brillo
Color: #03 Champagne
Es un súper spray y tiene un brillo súper
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Reviewed in the United States on December 7, 2025
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