SKU: 4909838436

Service Innovation: How to Go from Customer Needs to Breakthrough Services

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Service Innovation: How to Go from Customer Needs to Breakthrough ServicesAdvance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK " Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example rich, readable, practical, and innovative discussion of service innovation." Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to

Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK " -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic

"Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation

"The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm

"Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics

"Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University

"Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc.

If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.

In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.

Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.

Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.

Among the numerous key ideas and practices are:

  • Insight on understanding the different types of clients you serve--and how your products deliver value to them
  • Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products
  • Practical guidance on staying focused on the "fuzzy front end" of service innovation
  • The fundamental elements of a winning service strategy

Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 06/18/2010
ISBN: 9780071713009
Pages: 255
Weight: 1.20lbs
Size: 9.24h x 6.22w x 1.03d

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SKU: 4909838436

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SL
Draper, US
★★★★★ 4
Great Ergonomic Support and Fit, with Minor Adjustment Caveats
Color: Black Full Mesh, Style: Executive, Color: Black Full Mesh, Style: Executive
As someone who is 5'4" and 140 lbs, the size of the chair feels ideal, and the seat cushion is spacious without feeling overwhelmingly large. The breathable mesh material is high quality, keeping me cool during long working sessions while still feeling sturdy. The back support and adjustable lumbar feature aligns perfectly with my spine and has noticeably reduced my posture fatigue. The height adjustment mechanism operates smoothly to align perfectly with my desk, and the assembly process was surprisingly straightforward, taking less than 20 minutes with clear instructions and tools included. My only slight hesitations are regarding armrests not being long enough. The wheels are not easy to roll on carpet and require a bit of extra effort to move. Maybe a chair mat might be helpful on carpeted floors. However, for the price, the comfort and build are impressive.
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Reviewed in the United States on June 11, 2026
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JFH
Belleville, US
★★★★★ 5
High quality and incredible customer service
Color: Black Full Mesh, Style: Executive
This is an extremely well made chair at a very competitive price. The packaging, assembly instructions, as well as the way the hardware was packaged and labeled is probably the best I've seen. I'm particular about tools, and the included allen wrench was better than the normal "included tools" so much so that i actually used it rather than one of my own. The assembly was easy, and the chair itself looks and feels very high quality, and is very comfortable. Perhaps best of all was the level of customer service. I emailed on a weekend to activate the warranty and request the free cushion they offer. I got a personal response in less than a day and they offered upgraded wheels for free as well. This is a company worth doing business with.
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Reviewed in the United States on April 5, 2026
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Michael Verbeke
Fort Morgan, US
★★★★★ 5
Great product AND customer service!
Color: Black Full Mesh, Style: Executive
I'm having a hard time writing this review because I can't tell which one I like better: the product or the customer service! I work on a computer all day, so a comfortable office chair is critical for me. This chair is great - it's adjustable in every way I need it to be, especially the armrests. The breathable mesh is both durable and supportive, and is more comfortable to sit in than the "overstuffed" chair it replaced. Let me just say: no company provides better customer service than MOLENTS. Right after assembling my chair (which was very easy, btw), I registered for the 2 year warranty they offer. The NEXT DAY I received an email from Alice in their customer service department 1) to confirm my warranty, 2) to tell me about the free foam seat cover they were sending me, and 3) to make sure the chair was comfortable and easy to assemble. Very few companies take the effort to follow up with customers right after making a purchase like that. I'm extremely happy with this purchase. This chair is worth MORE than it's weight in gold, and I strongly recommend to anyone thinking about buying an office chair to buy it from MOLENTS - you won't regret it. Oh, and if Alice's supervisors are reading this: she absolutely deserves a promotion!
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Reviewed in the United States on March 13, 2026
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S. Carpenter
Lowell, US
★★★★★ 5
Great value and a good chair
Color: Black Full Mesh, Style: Executive
Great chair for the price. Not as solid as an Ergo but it's not thousands of dollars either. It's pretty easy to assemble and the directions are good. It rolls well on LVP flooring and they offer 'upgraded' wheels at no cost from what I can tell. I didn't order them since the included ones work perfectly. I'm 6'4" and both the seat and arm heights can be adjusted to fit me well. The mesh seat is comfortable and the back works fine. The only downside for me is that the lumbar support doesn't adjust quite high enough to actually reach my lumbar area, but I think it would work for most folks. Overall it's hard to argue with the cost and even if it only lasts a few years it's worth the money.
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Reviewed in the United States on December 21, 2025
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Rob
Natrona Heights, US
★★★★★ 5
Great Chair and Outstanding Customer Service
Color: Black Full Mesh, Style: Executive
I desperately needed a new office chair. I ordered this chair with the mesh seat and it spike up my sciatica. I reached out to the company and Alice took great care to address the issue. She sent me a new seat with a foam cushion and it resolved the issue immediately. The chair is incredibly comfortable with the lumbar support, adjustability and foot support. She also sent me upgraded wheels as my chair is on a thin chair mat on hard wood floors. Alice was extremely responsive with possible options and very thorough with instructions on how to replace the seat. It is a high quality chair that I anticipate will last me quite some time. I highly recommend this company and will definitely order products from them again should the need arise. Thank you, Alice!!
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Reviewed in the United States on June 10, 2026

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